Our Story
From a little girl in her daddy's perfume shop to a Singapore fragrance house — every Freda'D scent tells a story.
01 · Origins
A little girl's dream.
When children her age were out in the playground, Freda was discovering the magical world of scent in her daddy's perfume shop — shelves of colourful bottles and fragrances drifting through the air.
Every day there was an adventure: watching her father help customers, learning new scents and, under his ever-watchful eye, mixing her own. She soon became known as the little perfume girl.
“Without the right scent, an outfit is never complete.”
The Freda'D belief
02 · The beginning
Made for herself. Loved by friends.
Freda first created perfumes for herself, to suit different moods and occasions.
Friends kept asking where they could buy them. The requests kept growing — and from that feedback and demand, Freda'D was born.
03 · Who we are
Scent is the finishing touch.
Freda believes fashion is not just about the clothes you wear. The right fragrance brings out your style and completes the whole look.
That is why Freda'D has scents for every personality — the young, the bold, the sporty and the sexy — each one personally created by Freda herself.
Made in SG
Every scent created in Singapore
One creator
Each fragrance composed by Freda
Every style
Scents for every personality
Smell the story.
Shop online for delivery across Singapore, or start with a Discovery Set and find the scent that tells yours.